Ad Groups and Campaigns

This week I started running my AdWords campaign.

I learned many things on how to build a campaign. There is a type of heirarchy or grouping:

Campaign > Ad > Ad Group > Keywords

You can have multiple Keywords for each ad.

Some mistakes I made and got my ads rejected twice were: Excessive punctuation (explanation marks).  I also got an ad rejected for using a trademark (The brand of the product I was selling).

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